Thoughts.

Things Jan has thought about enough to write down. Most of it comes from client work, conversations with business owners, and building systems that have to hold up in the real world.

One thing before you read: we write these to be genuinely helpful, but they are thoughts, not professional advice. We are not lawyers, accountants, or certified experts. Treat every article as informed speculation, a starting point rather than a conclusion.

3 min read
The importance of accessibility for online companies.Everyone's building websites with AI. Almost nobody's checking if they're accessible, and there's an entire industry counting on that.
3 min read
Is a web design agency still worth it in 2026?A trend of influencers online is promoting the web design business. Almost nobody tells you the part that actually makes it work.
2 min read
Where do you even start a company?If you run an international online business, the answer might be a country you don't live in. How a foreign-owned US LLC works, and why it's often the cleanest option.
1 min read
AI should enrich your work, not replace it.The point of automation is not fewer people. It is people finally doing the work only they can do.
2 min read
The feedback sandwich is a system, and that's why it works.Most of the world only tells you when something is wrong. A simple structure fixes that: compliment, feedback, compliment.