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AI should enrich your work, not replace it.

When people hear automation, a lot of them hear replacement. I understand the fear, but I think it points the wrong way. The question is not whether a machine can do your job. It is how much of your day is spent on things that were never really your job to begin with.

Most jobs are two jobs

Most jobs are actually two jobs. There is the work you were hired for: your judgment, your craft, your relationships, the things only you can offer. And wrapped around it there is a second job nobody asked for: copying data between tools, chasing follow-ups, drafting the same message for the tenth time, formatting the same report.

That second job is what AI should take. Not to make people unnecessary, but to give them their actual job back.

The point of automation is not fewer people. It is people finally doing the work only they can do.

A simple test

Here is a simple test. Write down everything you did last week. Then mark the items where you used what you actually have to offer: a call only you could make, a conversation only you could have, a problem only you could see. For most people the marked list is painfully short. Everything else is a candidate for a system.

A good system can run as autonomously as you want it to. What it never takes is the control: it drafts, you decide. It prepares, you approve. AI does what it is good at, and you get to be good at what you are good at.

The best result of an automation project is not the hours saved, although those are real. It is when someone on the team says: I finally get to do my actual job again.

JH
Jan Sytze HeegstraFounder, Heegstra LLC