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The feedback sandwich is a system, and that's why it works.

In most of the world, feedback only flows one way. Do a hundred things right and you hear nothing. Do one thing wrong and you hear about it immediately. That is the standard almost everywhere, and I think it is backwards. People do not grow from only hearing what is wrong. They grow from being strengthened.

There is an old method for this: the feedback sandwich. You start with what someone did well. Then you give the actual feedback, the thing that needs to change. And you close with what they did well again. Compliment, feedback, compliment.

Accuracy, not sugarcoating

Some people dismiss it as a trick to soften the blow. I see it differently. The sandwich is not sugarcoating; it is accuracy. Someone's work is almost never all wrong. If you only mention the one broken part, you are giving an incomplete picture, and the other person hears "everything you do is bad" when that was never what you meant.

You don't have to be a natural communicator. Follow the structure, and the feedback lands without the damage.

That is what I like most about it: it is a system. You do not need perfect emotional intuition or the right mood on the right day. The structure does the work. Follow it every time and you will consistently give feedback without pissing someone off, because the other person always walks away knowing what to fix and knowing what they are worth.

The two rules

Two rules keep it honest. The middle has to be real feedback, specific and clear, not mumbled away between the compliments. And the compliments have to be real too: name the actual thing that was good. People smell a filler compliment from a mile away, and then the whole sandwich falls apart.

Motivate people and strengthen them. They will fix the broken part faster, and they will repeat the good parts, because for once somebody told them what the good parts were.

JH
Jan Sytze HeegstraFounder, Heegstra LLC