For independent barbershops

Your own website. Your own bookings. Your brand.

We build your shop a proper website under your own domain, with online booking your clients already know how to use. No marketplace in between. You own the brand and the client list.

Get your free preview
Or WhatsApp us at (307) 381-9373 · Free preview of your homepage from your Instagram, before any sales talk.
fadeandco.com
FADE & CO.CUTS · FADES · BEARDS
Book now
BARBERSHOP · EST. 2019Sharp cuts, zero waiting.Book your chair online in under a minute. Pick a service, a barber and a time. Your spot is held.
★ 4.9212 reviewsOpen · till 8 pm
Book your chair
SERVICES & PRICES
Fade + beard$40
Skin fade$30
Classic cut$25
Beard trim$15
VISIT US112 Harbor StMon – Sat · 10 am – 8 pm
Sunday · closed
[ map ]
FADE & CO.@fadeandcoWebsite by heegstra
Their brand, their domain, their calendar.
We just build and run it.
Fade & Co. is our example shop.

Sound familiar?

New clients can't find youYour shop lives on Instagram and word of mouth. People searching Google right now find nothing.
The booking app owns your clientsOn a marketplace, your regulars are their users: one tap away from the shop next door, on a profile that looks like everyone else's.
Instagram isn't bookableDMs get missed, no-shows cost money. A profile is not a booking system.
WHAT YOU GET

One monthly fee. Everything handled.

Your own websiteOn our free address or your own domain, in your shop's style. A real site, not a profile.
Booking your clients already knowService, barber, time slot, confirm. The exact flow they use today, on your site and your calendar.
Deposits that stop no-showsOptional pre-payment at booking. Empty chairs stop being free.
Instagram front and centerYour socials linked and visible. Followers become appointments.
Multilingual, if you want itEnglish, Spanish, Portuguese: your site can speak your clients' language. Extra languages are a small add-on.
We handle everythingHosting, security, updates and small changes. You cut hair.
BUILD YOUR PACKAGE

Start with the base. Add what you need.

One monthly price, no contract lock-in. Your total updates as you build.

THE BASE · EVERY PACKAGE
$50/month
Included ✓
Your website, designed, built and liveHosting & securityBasic supportMonthly reportingCustom domain integrationEmail on your domain, connected to the mailbox provider you buy from
SUMMER SPECIALEnds in …
$199 website setup  Free · 8 of 20 spots leftSetup is normally part of every package. While the special runs, we waive it.
ADD-ONS · OPTIONAL, ANYTIME
Priority support
Admin access to your own site: point at anything, tell us what to change, we handle it. We are your web admin, so later email changes go through us too. Advanced analytics on request.
Customer portalCOMING SOON
Your customers get their own login: sign up, pay and manage their membership online, without calling you. For gyms and anyone selling a recurring plan.
Web chat
A chat bubble on your site plus form questions, answered in one place. Turn visitors into customers. The same system we use on heegstra.io.
Your own domain, if you want oneHosting on our domain is included forever, no pressure to move. But a custom domain is part of the process: while we build your preview we research names for your business, and the recommended ones are waiting for you when you claim your site. Pick one there, or ask for a different name and we check it free. Standard endings are a flat yearly price; premium names are quoted by hand. We hold the name in our registrar account so we can keep it pointing at your site, and you can ask us to transfer it into your own account whenever you want. It is also what a business email address runs on: buy a mailbox from a provider like Google Workspace or Zoho and we connect it to your domain for you.
YOUR PACKAGE
Website · the base$50/mo
Website setup · Summer special$199 Free
Total$50/mo
Nothing due today. You pay when you claim your finished preview.
Monthly, cancel anytime · hosting on our domain included · own domain optional: options shown when you claim, transferable to your own registrar account on request · Terms of Purchase
Jan HeegstraJan reads every request personally and replies within one working day.
HOW IT WORKS

From request to live in about 48 hours

1Tell us about your shopFill in the preview form above, or send us a WhatsApp. We build a free preview of your homepage from your Instagram. No commitment, no sales call first.
2Approve the designYou tell us what to change. We change it. Nothing goes live without your yes.
3Go live, bookings runningOn your domain, with your calendar and deposits working. We migrate your services and schedule.
Get your free preview
COMPARE

What the same money buys

A booking marketplace~$20 to $30/mo + fees (Booksy, Fresha)A profile in their marketplace, one tap from the shop next door
A DIY website builder~$17 to $39/mo (Wix, Squarespace)You design, build and maintain it yourself, booking not included
A one-off agency buildCustom quote upfront, often four figuresThen hosting, updates and fixes are your problem
UsFrom $50/moDesigned, built, hosted and run for you: website + booking, your brand, add what you need
Competitor figures are their public list prices in USD on annual billing, checked August 4, 2026, and are not converted. Exact tiers, staff seats and marketplace fees vary by provider and country.

Fair questions

Everything runs under your brand: your name, your domain, your colors, your client list. We build and manage the site as part of your monthly plan, and we register and manage the domain for you. A custom domain is always optional: you can stay on our free address forever. Your own name is a separate yearly cost, never part of the monthly plan, and we show you the price before anything is registered. Both stay live as long as your subscription is active. Your content and your client list are always yours, and there is never a marketplace between you and your clients.

For email you need a domain, not a website, and the mailbox comes from a provider like Google Workspace or Zoho, billed by them. Your domain lives with us, so we add the records that make name@yourshop.com send and receive, and we help you get it working.

Yes, and it's easier than it sounds. We migrate your services, prices, barbers and opening hours, and from day one your clients book on your own website instead of a shared marketplace. You can even keep your old profile during the transition; we simply point everything at your new site. Most shops switch without losing a single appointment.

Anytime, with one message. The plan is monthly: no long-term contract, no cancellation fee. Your site simply runs to the end of the month you've paid for.

Yes. English, Spanish, Portuguese, French: whatever your clients speak. One language is included; each extra language is a small add-on. In a touristy area that's a real advantage: visitors search in their own language, and your shop shows up while the shop next door doesn't.